I’ve just finished reading through a great article titled 10 Years of ‘Think Different’: The Ad Campaign that Restored Apple’s Reputation. The campaign was one that swept not only the world, but the Apple Campus as well. It was stirring and motivating to be working there, having gone through the lowest period, and to get such a focused and invigorating breath of fresh air back into our sails. The iconic selections, the prose and the images were all inspiring, and I made a point of collecting every poster I could, including some extreme rarities. Not only do I have one of every poster ever produced and released through normal channels, I was also fortunate enough to have received a couple of books memorializing the campaign which were handed out at an employee communication event. When they were being hung around campus I grabbed a complete set of the 6ft x 4ft tall ‘bus shelter’ size posters including Ali, Aldrin, Einstein and more. Through contacts I had I managed to get my hands on posters featuring Buzz Aldrin, an Alternate view of Picasso, Flick [from a bugs life], Chaplin, Copolla, the Dali Lama and even a signed Joan Baez. It’s a prized collection from a great time and even greater campaign.
Tuesday, April 10, 2007
10 Years of ‘Think Different’
I’ve just finished reading through a great article titled 10 Years of ‘Think Different’: The Ad Campaign that Restored Apple’s Reputation. The campaign was one that swept not only the world, but the Apple Campus as well. It was stirring and motivating to be working there, having gone through the lowest period, and to get such a focused and invigorating breath of fresh air back into our sails. The iconic selections, the prose and the images were all inspiring, and I made a point of collecting every poster I could, including some extreme rarities. Not only do I have one of every poster ever produced and released through normal channels, I was also fortunate enough to have received a couple of books memorializing the campaign which were handed out at an employee communication event. When they were being hung around campus I grabbed a complete set of the 6ft x 4ft tall ‘bus shelter’ size posters including Ali, Aldrin, Einstein and more. Through contacts I had I managed to get my hands on posters featuring Buzz Aldrin, an Alternate view of Picasso, Flick [from a bugs life], Chaplin, Copolla, the Dali Lama and even a signed Joan Baez. It’s a prized collection from a great time and even greater campaign.