The latest chapter in the ongoing Apple vs Apple legal battles has gotten me thinking about my own experience in crossing the line between the two companies. It all began quite innocently. It was around 1994, I believe. I was working late, reading the manual and trying to master the use of a new CD burner we'd purchased for around $8-$10k. It had a 700mb internal HD and burned CDs at 1x speed. We had a need to archive software builds for shipping CPUs, as well as have a method for creating and distribution bundles to manufacturing as well. At the same time, we had access to all the latest and greatest software for internal use, and more often then not, i'd find myself away from the office and having a need for an application I'd only be able to access from within the company network. So here I was at work, access to the software I'd love to have been able to have with me at any given moment, and working out the kinks and learning curve on a new CD burner. Hmmmmmmmm....
I decided my testing of this new machine might as well be something useful, and it was relatively easy to gather all the top favorite software products like Office, Photoshop, Quickmail, and about 50+ more onto the unit and press a CD.
The software and process for creating a CD was painfully windows-like. And it was an arduous process to go through. The unit required a transfer of the data to the internal HD all in one pass, so i'd have to have an external hard drive with all the files and folders ready, then copy that into the unit's internal drive in one master [painfully slow] copy. Then I could press a CD of that internal image.
As the machine cranked away I poked about and found a rather abstract surreal illustration from a set of Adobe Illustrator sample files, and I created a CD label/jewel case on my own. I wanted this to have some flair and character. I pulled the name 'Decadance' out of my head, as it felt a little so to be combining the effort to learn with the effort to create a portable software library. Also, the term 'Decadence' had been kicking about in my mind for some time, 'Decadence' having been the name of an Inxs EP that just stuck in my brain, looking for a home.
Once I'd mastered my CD and had it at my disposal, the creative juices began to flow, and about 6 months later, having shown it about to friends and colleagues who wanted one of their own, I took it to the next level, creating a masterfully crafted label entitled 'Decadance for Dummies, complete with the little sign carrying geek-man, who also adorned the back of the case with a small sign simply saying 'CD? What CD?'. I think I printed up no more then 6 or 7 copies but the momentum was building.
What followed remains one of my favorite creative efforts. It was probably another 9-12 months from the 'Dummies' release, and the audience and awareness had grown. The next one had to be something really unique. I remember toying with numerous concepts before I decided that instead a basing the title/cover on a book, I'd pay homage to a 'classic album'. I narrowed it down to two; 'Dark Side of the Moon' or 'the White Album', and the decision was sealed the minute I started imagining the back of the label. Although it was difficult to turn away from so perfect a title as 'Decadent Side of the Moon', going with the 'White Album' opened up a torrential creative pipeline, and it was all based on recreating the back of the original album. The song titles, the Apple logo, every little detail has something uniquely special about it.


Over the course of a week or so, driving to and from work, I'd mentally toy with the words and names on the back of the White Album, and gradually narrowed down the final designs. If you click on the image, you'll see an enlarged view.
Here's a brief guide to what it all means...
The title was simply 'Decadence'. I thought about 'the Decadence' but opt'd to just go with the single word. I didn't want to personify it.
The song titles were all 'play on words' of those on the original recording, but tied in some way to Apple or Computing. Many of the song titles require no explanation here (such as 'Backup in the U.S.S.R., being a reference to a backup of your computer) but some of these are so abstract you'd have to be an uber-geek trivia buff to guess them. I'll only comment on those few here... the rest should be obvious enough.
Claris Onion was a nod to 'Claris', a sister company to Apple that made a nbr of software products including FileMaker.
A-Do-Be, Ob-La-Da... 'Adobe'. Get it? :-)
'Bungling Bill' was a Gates jab.
GUI is short for 'Graphical User Interface'.
'Blackbird' stayed the same, but at Apple, it was a code name for a Powerbook at the time.
Jaggies refers to fonts enlarged beyond their smooth appearance.
Rocky Clarkoon. Perhaps the most abstract reference. Steve Wozniak had apparently re-enrolled in college after starting Apple with Jobs, and did so under the name 'Rocky Clark'.
Joule, pronounced 'Julie', manufactured removable hard drives.
OSAXy Sadie referred to OSAX, extensions to AppleScript functionality in the Mac OS.
The copyright on Decadence reads '1968 Original Sound Recordings Renamed by One Track Mind, Inc. I'd come up with 'One Track Mined' as a name for use when pressing my own audio CDs just for the fun of it. They were typically compilations or 'mixes' of various songs from various artists/albums... as i one song track was 'mined' from the full release. I just extended that name to this as well.
The 'Parlophone' logo was changed to 'Parlophony'.
The barcode nbrs was an homage to the fact that playing 'Revolution #9' backwards on the White Album was rumored to have clues to the alleged death of Paul McCartney. The last nbrs here (past 7777), in reverse, was my phone extension at Apple.
The Apple Records Logo was replaced by the Apple logo, and 'Apple Records' became 'Apple Software.
And of course, the text across the bottom line could have easiy been referred to as prosecutions exhibit A.
Although it was not exact, i did make serious effort to replicate fonts and placement, but at some point you have to just call it a warp and go to press... pun intended... and I did.
The distribution was broader, but remained relatively hush-hush, and the 'clues' aside, I was not intended to be anything more then a portable collection of software tools we'd use in the office. There was no sales or intention that it fell into the hands of anybody outside of the company. So the day that I was approached by somebody I did not know, who asked if they could be included on the list of people to get any future pressings or creation, I immediately 'shut down' any future work or distribution. I didn't want or need anybody from legal or security surrounding my car with black sedans, wearing dark suits and muttering into ear pieces. No thanks. It was too bad, though, because the wheels had already begun spinning on what would be an even greater effort... a 'Box Set', which remains an unfulfilled vision to this day.