A few months back, under serious hush tones, decrees of silence, and a small amount of blood pressed from a pricked fingertip onto an aging scroll of yellowing parchment, I was permitted to touch the future of printed media. Allegedly. Today the product, the Kindle, has been unveiled, releasing me from my gag order and giving me the freedom to speak openly about it. The reviews I've seen so far, sans Newsweek's very optimistic review, have been lukewarm. I've checked one out and used it, and even grilled my contact about its marketplace. As far as a device for the average consumer, I just don't see our society embracing eBook readers yet. BUT put this device into a hospital, loaded with medical reference materials, or on college campuses filled with textbooks and related reading assignments, and I see a big potential. For personal use, I'm not so sure it'll replace paper and ink, but for business, science and academic use, it could be a huge success.