We had an internal communications meeting today. It’s always exciting to attend these, and this was a great one. When discussing ‘who we are‘ at Apple, and in particular, the areas we focus and excel in, on the topic of innovation and directions, a reference was made to a quote by Henry Ford that I thought was so well stated.
“If I’d asked my customers what they wanted, they’d have said a faster horse.”
The quote refers to the practice of “looking around the corner”… the objective of bringing things to the market place that nobody would necessarily think of, but once they saw it, they knew immediately how useful and evolutionary it was.
This is an exciting time to be at Apple.